Business Intelligence Consulting in Spain

BI your sales team actually uses

Most mid-market companies already pay for a BI tool. The license is rarely the issue. The issue is that dashboards depend on one technical person, every new question turns into a ticket, and by the time the answer arrives the meeting is over. So the sales team drifts back to spreadsheets, because that is the one thing they control.

We are a BI consultancy based in Madrid, Spain, working with sales and marketing teams across Europe. Our business intelligence work doesn't start with the chart. It starts with the data underneath and with the decisions of whoever will look at it: the rep who needs their pipeline every morning, the director comparing regions by margin, the marketing lead who has to know which campaigns turn into revenue.

We build tools your team uses every day, not reports nobody opens.

What our business intelligence consulting covers

An honest look at your current setup

We review your dashboards, your sources and who depends on whom to get a number, then tell you what to keep and what to rebuild.

BI architecture

A data warehouse, dbt transformations and a shared metrics layer, so every report comes from the same source of truth.

Role-based dashboards

Reps see their accounts, directors see the whole team, and marketing sees campaigns and conversions.

Access control and privacy

Each user sees only what they should, on a server-side architecture designed for GDPR and Spain's ENS from day one.

AI on top of your data

Once the foundation is solid, we add churn prediction, other predictive models or a conversational agent such as Sales Copilot.

Self-service by design

Filters, views and metrics built so nobody has to request a new report every week.

Choosing the right BI tool for your company

We work with Power BI, Microsoft Fabric, BigQuery, Looker Studio, Looker, Tableau, Databricks and Snowflake. The recommendation comes from your situation: what your company already runs, where the data lives, how many people will use the reports and who will maintain them.

Broadly speaking:

Power BI fits companies built around Microsoft 365 and Excel, and Microsoft Fabric brings data integration, storage and reporting into one environment.
BigQuery and Looker Studio pair naturally when your marketing data comes from GA4 and Google Ads.
Tableau is a strong option when people need a lot of freedom to explore data visually.
Databricks and Snowflake come in when data volume or data science needs call for a broader platform.

Power BI Consulting Microsoft Fabric Consulting BigQuery Consulting

How a BI consulting project runs

1
30-minute call
You tell us which decisions you want to make with data and what is getting in the way. We tell you whether we can help.
2
Map sources and metrics
We list where each number comes from and agree with you on how every metric is calculated before drawing a single chart.
3
One shared foundation
We organize your sources in the data warehouse so every report draws from the same place.
4
Dashboards by role
We build them around how each team really works, in short iterations that get tested and corrected.
5
Daily use
We keep refining until the team opens the dashboards on their own, which is the only real proof they work.

BI consultancy: questions we often hear

What does a business intelligence consultancy do?

It organizes company data, defines the metrics and builds the dashboards and models each team uses to make decisions, so nobody has to request reports by hand.

Do you only work with companies in Spain?

We are based in Madrid and work with clients across Europe. The first call happens over Google Meet.

Can you work with the Power BI or Tableau we already have?

Yes. If the tool does the job, we keep it, fix the data underneath and rebuild only what needs rebuilding.

Which BI tool should we choose?

It depends on where your data lives and what your company already uses. We go through it on the first call, with reasons rather than preferences.

Do we need an in-house technical team to maintain it?

No. We design for business teams to work on their own and document where each number comes from and how each metric is calculated.

Looker Studio Dashboards Tableau Consulting Databricks Consulting

Tell us what your team needs to see

A 30-minute Google Meet call to understand your data and your dashboards. We'll tell you whether we can help, and if we can't, we'll tell you that too.

Book a 30-minute call